ItemTrac™: Linking the Producers and the Consumers
TRUETRAC’s newest software, ItemTrac™, simplifies tracing individual produce items and connecting suppliers with consumers. ItemTrac creates a more intimate retail shopping experience and reinforces trust in your brands. In today’s food economy, confidence about the safety of the food in the store increases purchases at the register.
Until now, sharing information with consumers about the food supplier has been difficult. The ItemTrac solution is simple, smart and instantly connects the consumer with the people who grow their fresh produce.
ITEMTRAC Features
- Create a one on one conversation, directly with the consumer
- Enhance your marketing strategy with this new communication channel
- Complement your traceability efforts, adding value from your collected data
- Tell your unique story to consumers, in your own words
- Promote and enhance corporate awareness, getting the word out to more people
- Reinforce your brand promise, with key messages
- Flexible numbering to match your business needs
- Easy-to-use incorporating bar-codes and simple in-field data collection
- Smart packaging with human and machine readable data
- Consumer look-up capability from computer or smart-phones
- Highly configurable to fit your harvesting and other farming practices
Open a Two-Way Street
With ItemTrac numbering on each of your products, along with TRUETRAC’s dynamic web content, product messages can be conveyed directly to the consumer. Recent studies of buying behavior show shoppers want to know their farmer and their food. Smart packaging is an excellent and inexpensive way to make valuable, direct consumer connections.
Use ItemTrac and the TRUETRAC Console to tell your unique story! Not only can you show precision traceability information right back to the actual field, but add content about your food safety programs, your products, and your operations, create brand awareness, give nutrition information, recipes, contests and other valuable information.
Customize Your Content
Your content can be marketing or statistically orientated and can be retrieved from your hosted TRUETRAC database and your other TRUETRAC software modules. It can include actual harvest date, harvest crew, picker, live GPS map location of the field and warehouse, along with food safety information, all related back to your product’s unique identity.
Consumers can use their smart phones to look up product information while they are shopping, or enter the unique number from the label directly into a website such as my.truetrac.com or your corporate homepage. Customized live data can be retrieved and presented to your consumer audience from the TRUETRAC database on any website of your choice.
