MyTrac Content Management System

Included with the TrueTrac system is a full featured Content Management System (CMS). This CMS system is hosted on the web in the public domain and can also be embedded within your corporate website.

The data collected from the TrueTrac system can be presented through the CMS system and can be made available to your corporate web audience. In Today’s information rich marketplace, the concept of “Know Your Farmer, Know Your Food” are driving many industry and government initiatives. The USDA’s website promotes local farms, rural communities, healthy eating and sustainable agriculture. Your MyTrac web presence can make your company instantly available on the web to the general browsing public or can be offered specifically to your customers. Choosing to incorporate your MyTrac CMS system into your corporate architecture will enhance your ability to communicate with the marketplace and provide a competitive edge for your business.

The LabelTrac and ItemTrac modules from TrueTrac are directly integrated with the MyTrac CMS System.  When your customers receive a product identified with a TrueTrac number, they can go to the TrueTrac lookup on your website or www.TrueTrac.com and enter the unique identification number.  This leads them to an information repository about your product and company.  Additionally, you have the ability to enhance and update this web page with the various MyTrac tools which can further enhance your customer’s experience. 

With Grower Notes you have the ability to communicate crop and product information directly to your customers and have that information associated to any TrueTrac look up that matches the criteria in the Grower Note.  Ultimately, this will drive your web visitors back to more information about your products, company, policies, cultivation practices, nutritional information, recipes, coupons and many other elements. MyTrac gives any Grower/Shipper a robust Marketing platform to better reach their customer base.  Let your creativity and marketing skills drive more business back to your organization.