Born in the Field
TRUETRAC Software and Technology was developed by farmers for farmers. Based in Salinas, California, TRUETRAC technology has been proven and is in use across multiple farming operations, harvesting companies and commodities. The TRUETRAC staff have broad experience with all aspects of the fresh produce industry. This experience translates directly into value for your organization.
Simple
Web-based and mobile technology in a diverse agricultural environment can be difficult. TRUETRAC makes it simple with instant and easy access to data. Realtime information can be critical with highly perishable crops. Designed with the end-user in mind, our systems keep it simple and take the complexity out of sophisticated business processes. Your management and mobile workforce will appreciate our attention to detail
Smart
Today’s decision makers expect critical information to be collected and available in real-time. Technology to do this is available but is often complicated and out of reach of many agricultural organizations. Whether you are looking for a simple field carton or bin labeling system, or want to expand your reach to retail and foodservice customers through web-based tools, TRUETRAC provides the technology for your farm or business.
Connected
The TRUETRAC team can be a resource by connecting you to your customer and by monitoring current issues surrounding food safety. Through its association with Bunzl Processor Division, the TRUETRAC team can communicate the benefits our technology can bring directly to retailers. The TRUETRAC team is well positioned to track state and federal legislation to ensure our customers and our technology stays up to date. Our team has a breadth of industry, technical, retails, and regulatory knowledge. Use us as a resource for your farm or business.
